Search Engine Marketing & Pay Per Click Advertising in Moseley, Birmingham
Every good marketing plan includes advertising. Your internet marketing strategy is no different. Search Engine Marketing (SEM) is the process of promoting your website to increase visibility of your site in the search engine results pages as well as on other websites via contextual advertising. The heart of SEM is the Pay Per Click model which is basically a way for an advertiser to bid on keywords that are relevant to them so when a user types those keywords into a search or they visit a sit that has contextual advertising, their ad shows up to drive visitors to their site.
The more relevant and targeted the advertising is to your target audience, the higher your conversion rate and return on investment is. The fact is, for most businesses on the web, advertising doesn’t get more relevant or targeted than with Pay Per Click. You can literally hone in on the customer that is looking for exactly what you have to offer.
The truth about PPC is, however, that it can be confusing and very time consuming. How effectively your money is spent is dependent on how well your keywords, negative keywords, ad groups and ad content matches up with your offerings (don’t worry, if you don’t know what all of these terms mean and how to improve them… you are in the right place).
We can create well thought out, well executed PPC campaigns and we can help your business take advantage of this incredibly powerful tool.